Be a Part of the Cup of Excellence ProgramBACK BY POPULAR DEMAND!
The Quest for the Best!
We are opening another club opportunity. Reality Roasters Coffee Company, in its quest to deliver the best coffees of the world, is proud to announce Team Reality for another twenty lucky customers!
This price includes a year's worth of Cup of Excellence coffees and shipping. This really is an exceptional value and is only available for a small percentage of our customers. Order today to ensure you too will receive the world's most exclusive coffees.
WHAT IS TEAM REALITY?
Once a month, Reality Roasters will roast Cup of Excellence coffees or similar prestigious coffee from all over the world. These coffees are considered by many to be the best coffees available! These will include Cup of Excellence coffees from Colombia, Costa Rica, El Salvador, and fine auction lot coffees from Africa, Jamaica, or Kona. As a member, you will receive one pound of that months coffee selection. These coffees will NOT be offered to our other retail clients.
WHY ARE THESE COFFEES SO SPECIAL?
The coffees typically come from very small farms, are hand picked, milled, and processed by the farmer on site, and then carefully packed and shipped to the States. All of these coffees have won awards for their flavor and quality cupping results. See below for further details on the Cup of Excellence process.
Example: Colombia Lot#: 3 Diogenes Muchicon Perdomo - San Antonio
Jury Descriptions: sweet (24), bright lively acidity (24), citric and complex (21), creamy (19), smooth finish (18), cherry floral notes (16), chocolate caramel (11), red wine notes (10), round (6), lemon (6), buttery (5), blackberry (3), vanilla (2), sparkling finish.
WHAT ARE THE COSTS?
These coffees are a tad bit more expensive. Some say, you get what you pay for! Know this; we will price the coffee as reasonable as possible. Every lot of coffee will be priced accordingly. One might expect costs to run from $18 to $30 per pound. Yes, that is expensive coffee, but it will be some of the best coffee in the world!
HOW DO I SIGN UP?
Call and reserve your spot today. It is that simple! Don't wait, join the team today!
Cup of Excellence®
The Cup of Excellence is the
most esteemed award given out for top coffees. These awards come from a strict
competition that selects the very best coffee produced in that country for that
particular year. These winning coffees are chosen by a select group of national
and international cuppers and are cupped at least five different times during
the competition process. Only coffees that continuously score high enough are
allowed to move forward in the competition. The final winners are awarded the
prestigious Cup of Excellence® and sold to the highest bidder during an internet
What makes these coffees so special?
Coffees of this exemplary quality are very rare. These coffees are perfectly ripe,
carefully picked with well developed body, pleasant aroma and a lively sweetness
that only extremely high quality specialty coffees contain. Each winning coffee
has its own flavor signature from the earth where it grows and all have been handcrafted
in such a way as to enhance these unique characteristics.
How Many Coffees are awarded The Cup of Excellence®?
The number of coffees given this prestigious award depends entirely on the quality
of the entrants. The requirements are so strict that very few coffees from a country
are honored in this way.
Who buys these winning coffees?
Coffee connoisseurs worldwide with discerning palates who appreciate the complex
flavor and aromatics found in a world class coffee buy and savor these winners.
The roaster who buys these coffees cares about providing the highest quality to
his customers as well as creating a direct relationship with the winning farmer.
The winning coffees are sold at an internet auction to the highest bidder about
5 weeks after the competition winners are announced and samples of the coffees
have been sent out. To register click here.
How important is this award to a coffee farmer?
Winning farmers are exhilarated to be acknowledged for their dedication to quality.
Not only is the farmer given a prestigious award during a national ceremony but
the majority of the record prices at auction go back to the producers who deserve
and need it. In addition the farmer is now recognized in the industry as being
a quality producer. A winning farm and often the whole region can expect to receive
future visits from roasters looking to buy more quality coffee for their companies.
The positive impact on the quality of life for a winning farmer and his family
is permanent as the auction money will often be spent on farm improvements or
family education which can change their economic livelihood for the long term
even if they do not win every year.
Who started the Cup of Excellence® competition?
Cup of Excellence was started by a group of dedicated coffee connoisseurs who
along with international governmental support and NGOs thought that a competition
and auction was an effective way to recognize farmers monetarily for their hard
work and effort. It is now known that in addition to this the discovery of unknown
and yet phenomenal coffees creates an excitement among roasters and consumers
that is unparalleled. As multiple coffee producing countries have joined the program
they are sharing beneficial information with each other and the supporting roasters
have created a kind of Cup of Excellence family. To learn more about our history
Why is Cup of Excellence® important?
The Cup of Excellence fundamentally changes what we know is possible in an exemplary
coffee. For years great coffees have been blended away creating a commodity that
while good tends to taste fairly uniform with very little recognition of the individual
farmer or of the unique flavor profiles that can be present with different varieties
and from different micro climates. For the roasters and importers who support
Cup of Excellence this program has often introduced to their businesses a new
demographic of customers who are appreciative of top quality and willing to pay
a premium for it. For consumers the Cup of Excellence award label is a guarantee
that this is top coffee that has been judged by professional cuppers to be the
best. Often these award-winning coffees are so good that consumers expectations
of what a coffee can taste like are definitely exceeded. The payment to the coffee
farmers for their coffee is more than Fair. There is no other program that is
as exciting for the coffee lover, the roasters and especially the farmers whose
monetary reward often changes the lives of their entire family and the rural communities
where they live. The Cup of Excellence program builds the bridge between the high
quality farmer, the high quality trade and eventually the consumer who finds coffees
he truly loves and at the same time knows that the farmer has been well compensated.
Cup of Excellence builds international relationships in many forms. It creates
a situation where cooperation is the key to success, where appreciation is the
mantra and where friendships and lasting partnerships are built. It is one of
the few programs that puts its main focus on individual empowerment, training
and education with no consideration of gender or economic status.
Copyright 2002-2008 Cup of Excellence